Our Approach


FLOOR13 takes meeting and exceeding expectations for our clients very seriously, looking at each new set of challenges and questions with a customized approach. In today's competitive environment, businesses can no longer afford to simply do as others do.  We will bring a unique strategy to every client, taking the time to understand our clients' business, goals and desired outcomes.  Not being under a larger corporate umbrella, we can innovate with flexibility, diversity and the ability to collaborate with other experts, building excellence in every team for every client.


With over 55 years combined experience in the tourism industry, we have worked, led and advocated in your business sector. FLOOR13 promises to bring fresh thinking and professional and innovative approaches to all our projects.


Floor13 will;


Forge a clear understanding of client needs and propose innovative approaches.

Leverage the collective knowledge & experience of three senior tourism professionals.

Organize the best approach to tackle the specifics of the challenge.

Oversee the execution of an actionable and effective plan.

Realize the desired outcomes in partnership with our clients, guided by set goals and metrics.



Our Services


Few organizations benefit from the combined experience of our three tourism industry professionals. The FLOOR13 team specializes in:


~ urban and resort hospitality, convention centre and destination sales and marketing


~ destination marketing operations, market feasibility and development studies


~ strategic planning and facilitation


~ aboriginal tourism research and development


~ visitor experience and product development


~ branding and marketing expertise and facilitation


~ organization management and governance in the public and non-profit sector


~ public relations and communications strategy and implementation




Why FLOOR13?



  • A collaboration of seasoned industry leaders with proven track records


  • Global expertise on competitive issues and strategic problem solving


  • An understanding of real issues and the ROI's and metrics needed for every client


  • Practical industry experience regionally, nationally and internationally


  • Diversity of knowledge and insight within the industry









“Working in partnership with our clients to create

value, innovation and ROI"

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