A Beginner's Handbook For Hospitality Sales

Authored by well-known hospitality and tourism industry expert, John C. Dunn; this guide will increase productivity and teach practical and actionable sales principals used by highly successful hospitality sales professionals.


The Beginner's Handbook in Hospitality Sales was created to give sales executives entering the hospitality industry a quick introduction on how to succeed in hospitality sales. It serves as a crash course and provides friendly advice and helpful tips on what to do and what not to do in those first few crucial months of onboarding.

Accelerating the learning curve, leave the competition behind and help increase your hotel's profitability. This practical and usable handbook will teach new sales executives how to start their career in the hotel industry on the right foot and how to avoid landmines that might get in your way.​

Wynanne Bindon

I read this book on a flight to Kansas City and I am not even in the hotel or hospitality business. This is a great read for anyone in a customer-facing role...in any business. Simple direct language, real-life scenarios, great book to add to your training program and to make sure you get started on the right foot in your sales career.

Victoria Laberge

This book is a perfect sales and marketing 101 tutorial. Quick and easy to read with lots of practical tips. Would recommend for anyone working or studying in hotel sales.

Marco Castellana

Absolutely amazing book! Having worked in the hospitality industry for the last 5+ years, this is a great book to freshen up on some useful sales tactics! Very easy to read, relatable scenarios. Overall, strongly recommend it to anyone!

Rating A+++