Who we are.

Founded in 2015, as an alliance of independent industry leaders and now a fully incorporated firm, we bring value to the industry while providing a fresh approach to traditional problem solving.  FLOOR13 represents the combined skills and experiences that enable us to understand first-hand the complexities of today's competitive tourism landscape. We offer diverse perspectives and leading expertise to bring innovative and actionable results to our clients.


FLOOR13 will work closely with each client, from destination marketing organizations to hotels, convention and tourism enterprises.


Attributes of the FLOOR13 partnership include:


  • Diverse sectorial and geographic expertise.

  • Recognized nationally and internationally within their sector for leadership and professionalism.

  • Leading with values of collaboration, cooperation and sustainability.

  • Delivering actionable solutions with strong metrics and return-on-investment.

  • Boast practical field experience within the marketing, hotel, convention and niche tourism sectors.


FLOOR13 leads with thoughtful analysis of issues facing the industry today using a 'think tank' approach, bringing alternative perspectives to conventional problem-solving models. Challenging status quo and traditional methods, FLOOR13 will work to disrupt assumptions and give our clients cutting edge solutions and tools to succeed.

The Team









   John C. Dunn                                                                   Pat Kelly


John C. Dunn founded his own company Dunn Consulting Services in 2010, now FLOOR13, which specializes in supporting enterprises, small and big, private and public, in the travel, tourism, hospitality and events industries.  His focus is on enhancing our client’s strategies and operational plans to increase profitability, manage growth and compete on the world market.  John offers concrete solutions and analysis in sales, marketing, management, market feasibility and strategic planning for clients in North America, Europe and Africa.


With 30 years in the hospitality and tourism business and having worked with the world’s leading industry brands, John C. Dunn bring a well-rounded solutions based approach to advising clients in achieving their goals in today’s highly competitive environment.   


Mr. Dunn’s experience in the tourism and hospitality industry runs deep. He was formerly the Executive Vice President of Tourism Montreal, one of Canada’s leading DMO’s and prior to that was Vice President of Sales & Marketing for Atlific Hotels managing 32 hotels’ business plans under several renowned brands such as, Marriott, IHG and Starwood.


John has been involved on many board and is presently Pass-President of AMCHAM - Quebec Chapter (American Chamber of Commerce in Canada), a director on the Tourism Industry Association of Canada, a director on the SEPAQ (Parks Quebec) as well as a director of Heritage Martime Canada and has sat on several industry boards such as; The , The Canadian Hotel Association, The Destination Marketing Association of Canada, The Canadian Society of Association Executives – Quebec Chapter as well as acted as Chairman of the advisory committee of the light rail project, Pierre-Elliott Trudeau Airport to Downtown Montreal and was an industry adviser to the Canadian Tourism Commission.


As well John has recently published his first book, “A Beginner’s Handbook for Hospitality Sales – Practical Tips and Advice for New Sales Executives”, which is available at Amazon.com in both hardcopy and electronic format.


Contact John at:  Johnd@floor13.ca


Pat Kelly located in Ottawa, Canada, focused on providing strategic applications for hospitality and tourism organizations. Pat Kelly has enjoyed a 38 year career of managing operations and projects within the hotel and convention centre industries globally, including Regional Vice­ President for Fairmont Hotels; General Manager of various Westin hotels in Canada, Asia and Africa; and Project Leader/Opening CEO of the Shaw Centre in Ottawa. Pat was also Dean of the School of Hospitality and Tourism at Algonquin College in Ottawa.


Pat has enjoyed the privilege of sitting on several industry Boards of Directors, including the Ottawa Airport Authority, Tourism Industry Association of Canada, Ottawa Tourism, Tourism Vancouver, and Tourism British Columbia. 


Working within our primary markets such as hotel brands and independents, convention centres, destination marketing organizations and new business developments, our mission is to serve the comprehensive needs of hospitality & tourism organizations in the full range of their business cycle, by applying strategic applications to their opportunities and challenges. Pat specializes in strategic planning, operations analysis, organization reviews, marketing & feasibility studies and business development. Pat models his approach on:

“What does a wildly successful outcome for this project look like?”

Outcome = Simplicity­­­­/Substance/­­­­Strategy/­­­­Specifics/­­­­Speed


  • Define the objective/challenge       (Simplicity)

  • Collect the data                            (Substance)

  • Determine the strategic directions  (Strategy)

  • Present recommendations             (Specifics)

  • Implement recommendations         (Speed)



Contact Pat at: Patk@floor13.ca




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