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Founded in 2010, FLOOR13 is committed to bringing value to the tourism industry while providing a fresh approach to traditional problem-solving. FLOOR13 represents the combined skills and experiences that enable us to understand first-hand the complexities of today's competitive tourism landscape. We offer diverse perspectives and leading expertise to bring innovative and actionable results to our clients.


FLOOR13 works closely with each client, from destination marketing organizations to hotels, convention centres, attractions, sporting events and other tourism related enterprises to ensure an in-depth reflection and solutions-based outcomes.

FLOOR13 leads with thoughtful analysis of issues facing the industry today using a 'think tank' approach, bringing alternative perspectives to conventional problem-solving models. Challenging status quo and traditional methods, FLOOR13 will work to disrupt assumptions and give our clients cutting edge solutions and tools to succeed and grow their business.


Growing your Tourism Business Starts Here

Whether nationally or internationally, our team is proud to have worked with the leading corporations, brands, and institutions in the tourism and hospitality industries.

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Diverse sectoral and geographic expertise.

Recognized nationally and internationally within their sectors for leadership and professionalism.

Leading with values of collaboration, cooperation, and sustainability.

Delivering actionable solutions with strong metrics and return-on-investment strategies.

Broad practical field experience within sales & marketing, hotel, convention centres, sports & events and niche tourism sectors.

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John Dunn

Founder & President

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Pat Kelly



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Grant MacDonald

Sports & Events Tourism

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Gisele Danis

Senior Strategist & Thought Leader

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